Mixed branding essay

Though there are a large number of component parts (or factors) which may go into the making of a marketing mix; yet, authorities on marketing management agree on four basic elements of marketing mix-popularized as the 4p’s of marketing viz. the product, the price, the place (i.e. the channels of distribution) and the promotion.

Only when a company knows what their competitive advantage as an employer is can they get the required employees. This study explores job and organizational elements that make a company attractive to both potential (students) and current workers (employees) and determines how a company can use employer branding to communicate those elements.

The interviews confirmed the completeness of the questionnaire and added details about some aspects of employer branding. The results of the interviews confirmed the importance of alignment between the internal and external message. Moreover, it seemed that the most important branding channel resulting from the interviews was the company website.

We will write a custom Essay on Marketing Mix paper specifically for you! Pricing is another element of marketing mix that deals with the setting of the product price. Price is usually the factor that determines the consumers’ willingness and ability to pay for the particular product (Christ, 2011).